"Although we respectfully disagree with the ASA’s findings, we are happy to work with them to assure that our advertising is as clear as possible.
Saga Dating is an online dating service that'll help you find and connect with people like you.
Even then you weren’t absolutely certain what the response would be.
But these dating apps state that you’re in the game and profess to know the short-cuts and algorithms that will release cupid’s bow. We’ve all kissed a few frogs in our time, but it would have been nice to have avoided some of the less compatible ones.
But the range of platforms and apps is almost overwhelming now.
It’s interesting to see how brands are differentiating from one another and selling more than just a fast-track to ‘happily ever after’.
Online dating is a booming market estimated it to be worth .5 billion in the US alone, according to a recent report by Marketdata Enterprises.
We asked creatives from Marcel, Loud and VCCP to weigh in on ads from Tinder, Elite Singles, e Harmony, RSVP and more.Managing director at eharmony UK Romain Bertrand said: “eharmony was conceived on the premise that science and research could be harnessed to help people find love.